A typical multinational advertising plan requires: a. complete adherence to the goals and steps of the plan b. the advertiser deal with a host of situations unique to each country c. a globalized message that plays in all environments d. minimal use of marketing research e. b and c

A typical multinational advertising plan requires:

1. complete adherence to the goals and steps of the plan
2. the advertiser deal with a host of situations unique to each country
3. a globalized message that plays in all environments
4. minimal use of marketing research
5. b and c

Answer

• b and c

Explanation:

Multinational advertising applies in many countries or around the world. Multinational advertising requires the manufacturer or seller to identify with each country's market specifications including cultural values, demographic factors among several others. One thing that is done less in multinational advertising is use of language, but if used, language should be global such that it can apply in all environments.