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An advertisement for a new product that pushes the message of “everyone will envy you for being the first one on the block with this new, innovative product,” would most likely be attempting to use the __________ appeal. a. intellectual b. emotional c. celebrity d. novelty e. status

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An advertisement for a new product that pushes the message of “everyone will envy you for being the first one on the block with this new, innovative product,” would most likely be attempting to use the __________ appeal.

a.                  intellectual

b.                  emotional

c.                  celebrity

d.                  novelty

e.                  status

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  • emotional

Explanation:

This uses emotional appeal because it is based on imagery rather than information regarding the product. This kind of advertising is more focused on achieving the advertiser's objectives of sales, by evoking strong emotions from the prospective buyers rather than having them make rational decisions (rational appeal).

 

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Answered on June 25, 2020 8:49 pm
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