Better knowledge of customers helps organisations devise strategies in all of the following areas except: A. Customer care mechanism B. New product development C. Setting up social media platforms D. New market penetration

Better knowledge of customers helps organisations devise strategies in all of the following areas except:

1. Customer care mechanism
2. New product development
3. Setting up social media platforms
4. New market penetration

 Answer

• Setting up social media platforms

Explanation:

Customer knowledge helps organisations in various ways including achieving excellence, development and competitive advantage. Some importance customer information that is beneficial to the organisation includes their culture, demographics, spending habits, preferences among others. The organisation can use this information to develop a new product which solves a specific customer problem, to penetrate a new market strategically as well as developing a better customer care services.