"The overall cost leadership generic strategy involves developing a competitive advantage based on low cost position while appealing to an industry wide market.
*The differentiation generic strategy involves developing a competitive advantage based on uniqueness perceived by the customer while appealing to industry wide market.
*The focus generic strategy involves focus on a narrow market segment while developing a competitive advantage of either uniqueness perceived by the customer or low cost position."
Reference
https://quizlet.com/274025150/exam-2-summary-questions-flash-cards/
