If you are looking at consumers’ lifelong values and preferences in order to develop strategies for products they will use later in life, you are using the technique called: a. trend analysis b. secondary research c. cohort analysis d. life-stage analysis e. life-style analysis

If  you are looking at consumers' lifelong values and preferences in order to develop strategies for products they will use later in life, you are using the technique called:

1. trend analysis
2. secondary research
3. cohort analysis
4. life-stage analysis
5. life-style analysis

Answer

• cohort analysis

Explanation:

Cohort analysis lets the seller or firm study the behaviors and preferences of the customer over a given period of time. With this, they can thus determine the probable demand preferences for the customers in future. This is gathered in many forms and on many platforms including the first time the customers came into contact with the product, triggered a certain action on the firm's website, among others,