It is when societal goals are out of reach given the accepted means of achieving them that deviance occurs. Select one: True False

It is when societal goals are out of reach given the accepted means of achieving them that deviance occurs.

Select one:

True

False

Answer

• TRUE

Explanation:

Many consumers have unfulfilled aspirations which impacts their misbehavior. These unfulfilled aspirations cause consumers to deviate. For example. in the U.S, societies prioritize getting possessions and achieving beyond what the rest might not have. When people fail to achieve this and realize the other society members are achieving them more easily, some of them turn to deviant actions in order to acquire them.

Question:

For functional types of services, hedonic value is more strongly related to customer share than is utilitarian value.

Select one:

True

False

Answer

• FALSE

Explanation:

For functional types of services which includes banking services, utilitarian value is more related to the customer share than is hedonic value. Hedonic value comes when someone gets satisfaction from the experience of consuming the service which is common in beauty, fashion, among other industries. On the other hand, a person will derive utilitarian value from is derived from functionality of the service like when in banking.

Question:

For experiential types of services, such as fashion shopping, utilitarian value is more strongly related to customer share.

Select one:

True

False

Answer

• False

Explanation:

• Hedonic value - Value is provided from experience and emotions associated with direct consumption.
• Utilitarian value - The value is from the functionality of the product consumed.
• Thus, we can conclude that utilitarian value that is gotten from functionality of the product is associated with functional types of jobs such as banking services.
• On the other hand, hedonic value is attributed to experiential types of jobs an example is fashion, beauty products etc.

Question:

When it comes to running shoes, Brian is completely devoted to Footfall, a sports shoe brand. He feels that the brand defines him. Brian's association with Footfall's running shoes is an example of _____.

Select one:

1. consumer commitment
2. customer share
3. consumer inertia
4. consumer switching

Answer

• consumer commitment

Explanation:

Customer's continuous obligation to purchase the same type of product or continued engagement to the same brand is called consumer commitment. This type of relationship is created when a consumer decides to maintain a relationship with the same firm or products. Every firm desires to create some trust between the consumers and its products, which determines how it will fair in the market among other competitors.