The purpose of the Ensuring Patient Access and Effective Drug Enforcement Act of 2016 is to: Select one: clarify standards to ensure prescription drugs are available to legitimate patients and not diverted to illicit use. give marketers the right to choose the amount of packaging and content information to be printed on processed drugs. protect public health by giving the Food and Drug Administration certain authority to regulate the tobacco industry. ensure that no drug that has passed its expiry date is sold in the U.S. market and emphasize that such acts are punishable.

The purpose of the Ensuring Patient Access and Effective Drug Enforcement Act of 2016 is to:

Select one:

1. clarify standards to ensure prescription drugs are available to legitimate patients and not diverted to illicit use.
2. give marketers the right to choose the amount of packaging and content information to be printed on processed drugs.
3. protect public health by giving the Food and Drug Administration certain authority to regulate the tobacco industry.
4. ensure that no drug that has passed its expiry date is sold in the U.S. market and emphasize that such acts are punishable.

Answer

• clarify standards to ensure prescription drugs are available to legitimate patients and not diverted to illicit use.

Explanation:

In 2016, the senate passed unanimously the Ensuring Patient Access and Effective Drug Enforcement Act, which was designed to help ensure that prescription drugs would only be given to legit patients and those who deserved them, rather than those who wanted to abuse or rather for illicit use. The bill was authored by senators Orrin Hatch and Sheldon Whitehouse clarifying what kind of standards were needed by companies to protect these drugs.

Reference : https://www.whitehouse.senate.gov/news/release/hatch-and-whitehouses-ensuring-patient-access-and-effective-drug-enforcement-act-passes-senate

Question:

Which of the following is true of loyalty cards or programs?

Select one:

1. They do not work in a two-tiered pricing system.
2. They cannot tell much about customer groups' demographics.
3. They can be used to learn more about customer groups' shopping patterns.
4. They are most likely to change the loyalty of consumers with a strong economic orientation.

Answer

• They can be used to learn more about customer groups' shopping patterns.

Explanation:

There are several benefits a business gets by using loyalty programs. First, they increase the number of loyal customers, secondly, they increase sales, thirdly, they allow the business to collect information about the buying habits of the customers. For example, by using loyalty cards, the business can be able to tell what items to stock and how much to purchase, and also which items to offer discounts for. The business can also determine how frequent most customers shop at the premises as well as the average spend for each customer.

Question:

A few customers at Mackarel, a seafood restaurant, recently suffered from food poisoning and were hospitalized. One of those customers was so angry that he tried to burn the restaurant down. This action of the disgruntled customer is an example of _____.

1. retaliatory revenge
2. procedural justice
3. retributive justice
4. restorative revenge

Answer

• retaliatory revenge

Explanation:

This can best be classified as a purposeful retaliation in an attempt to seek justice. One of the customers who was angry, felt that the seafood restaurant was negligent, and conducted themselves in an unfair and unwarranted manner that he though should be punished by causing harm to their operations. This is retaliatory revenge.

Question:

Theodore Levitt's article "Marketing Myopia" brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

Select one:

True

False

Answers

• False

Explanation:

Ted Levitt (1960) urged marketers to correct their marketing myopia. He described it as a shortsightedness that caused many business to define themselves in terms of the products they provided rather than customer needs they were satisfying. According to Theodore, business can do better by focusing mainly on customer needs rather than products.

Reference

https://flora.insead.edu/fichiersti_wp/inseadwp2009/2009-08.pdf