True or False: Product cost is one of the common customer acceptance measures used by firms as goals for individual products

False.

Product cost is not a common customer acceptance measure used by firms as goals for individual products. Customer acceptance measures are typically focused on the value that the product delivers to the customer, such as quality, performance, reliability, and customer satisfaction. While product cost is an important consideration for firms in managing their profitability, it is generally not considered a primary factor in customer acceptance and adoption of a product.